Chicago internet marketing can be tricky. Starting a business is often challenging, with an endless list of things you want to accomplish, and this is before you even open shop. You’ll need to figure out what you are selling, who would like to buy from you, and how you will reach your ideal targeted market.
There is a lot of advice out there, and it can get confusing. Let’s start with five simple, easy to implement strategies So that you can immediately take action.
Have patience. Remember, it won’t happen overnight. A business takes months and often years to get off the ground. If you lose patience and give up before you’ve built up momentum, you’ll never see the seeds you planted blossom.
Ask yourself some key questions and have patience while time and marketing answer them.
Who is my customer base are they Millenials interested in abstract art, or are they people who need their walls plastered and painted?
- Where can you find your prospective clients or customers?
- Do they hang out on Facebook or Twitter?
- How can they find you?
- How does your product benefit your niche, and how can you explain these perks in a way that will make your audience want to buy from you?
- How well you understand these questions’ answers will determine how you move forward with your next marketing strategies.
Strategy #2: Content Marketing
Content geared toward the specific questions your audience is asking is incredibly powerful. You might be an artist. An art buyer might be looking for a piece and like styles similar to yours. Having their eyes on your Paintings will increase your chances of selling your work. Great content will intrigue your ideal customer.
You will want to get your content up on whatever social media site your niche hangs out at as often as possible to increase your chances of getting your message heard continuously.
Make sure you create and post relevant, quality content optimized and easily found by those searching for it. Post consistently, once in the morning and once at night. Doing this can increase the chances of being seen by customers online at different times. Paid promotion can often help but isn’t necessary.
Strategy #3: Start Your Email List
It may be a cliche that you hear from every marketing guru, but an email list is essential for customer retention. Building and maintaining a quality email list should be the primary building block of your marketing strategy. It is how you keep communicating with customers to keep them informed and up to date on what is going on with your brand.
Strategy #4: Hosting Webinars
Webinars can significantly impact your Chicago Internet Marketing. You can do this by going live on platforms like Facebook, Instagram, or Youtube. Social Media is a great way to share your knowledge and expertise by answering customer questions.
Strategy #5: Guerilla Marketing
Give excellent customer service. Send out flyers. Set up displays in venues. Partner with other experts in similar fields. Talk at events. All of these things help to spread the word about what you do. Pound that pavement and see what happens.
Build your basic Marketing strategy around these simple tasks and see your brand start to grow. Remember that it can take a while to build a brand and that customers can initially be hard to come by. Customer retention can be crucial to the health and growth of your company. Keep the customers you do get happy, and you will build lifelong relationships with customers who need you.