You cannot promote a website online without including SEO in your marketing mix. There are two basic options to consider – DIY SEO and outsourcing. Many small companies and growing startups prefer to outsource their SEO requirements, because they are unsure of their own capabilities of managing a marketing campaign. If you have decided to engage an SEO agency Sydney for your website, there are a few pointers to consider. In this post, we are sharing more on relevant aspects related to outsourcing.
- Where does your website stand now?
If you had hired an SEO company in the past, you need to first understand where your website stands at the moment in search results, so that you can actually plan the roadmap ahead. The best agencies in Sydney will be more than happy to offer a website audit for free, where they evaluate everything from design, UI and UX to content and page layouts, to find more on current SEO performance. Based on your website needs, they will create a marketing mix. A
- How much will it cost?
For many companies, outsourcing SEO and online marketing is all about saving money. However, that shouldn’t be your only objective. When you hire an SEO company, you are hiring them for their expertise and experience, and it makes sense to check all pointers before finalizing the cost. However, the costing is eventually important, because you don’t want outsourcingto cost more than in-house SEO.
- Will you get regular reports?
As far as apprehensions are concerned, there are many companies that worry about losing control and flexibility by outsourcing SEO to a third-party service. This is, however, not true. If you hire a top-rated agency, they will send regular reports, at least once every month, and they will also inform on all changes that are being made to the website. Before you hire a service, ensure that you would get these reports.
- Is outsourcing effective for your long-term goals?
Scalability is a big factor to consider when it comes to SEO. You have to choose a company that can work as you expand your website and brand further. For instance, as your website performs better, you may want to venture into niche categories, for which the keywords and SEO strategies would be different. You need an agency that can flex and tweak its services for your brand.
- Have you compared outsourcing with in-house SEO?
Beyond costing, outsourcing has other benefits that cannot be compared with in-house SEO. If you haven’t made the comparison as yet, we recommend that you think of the work involved in managing a team. Your managers will now have an SEO team to look after, and this can add unnecessary pressure. In-house SEO, beyond doubt, is expensive, and there is little you can do as far as work and results are concerned.
As a business owner, make the smart move of outsourcing SEO, but don’t shy away from asking relevant questions and comparing agencies before you finalize one.
