Business

Factors To Consider When Having A New Website Built

If you are looking to start a new business and you are also going to need a website built, there are many things that you are going to have to consider before taking the plunge. You will want to consider the factors below before you start, which can help to streamline the process, as well as save you money overall.

Your Company Name & Domain Name

If you have not already got a company name, it is something that you will need to decide on before you start looking for a web design company. You will also need to look at a domain name for your site and see if anything is available with your company name in it. Your domain name does not have the be the same as your company name, so ultimately you will need to think about the brand of your company, and what you are trying to portray to customers.

Company Branding

You will need to decide on the company branding for your website and all aspects of your business, including print media and other forms of marketing. It is also going to mean that you will need to choose the colours of the website, as well as have a catchy logo created. When it comes to web development, Shrewsbury has many web design companies can also assist in creating a logo, which can make the process easier and less hassle for you.

The Purpose Of Your Website

It is essential to determine what your website is going to be for, whether it is a brochure site which is informative, or whether you are looking to generate online sales through it. If customers are going to be making purchases online, you will need a payment processor that is secure and safe for them to carry out transactions.

The Target Audience

You are also going to have to consider who your target audience is and target these potential customers specifically to try and ensure the success of your business. You will need to think about whether you are looking to target a specific geographical area, or whether you want business nationally or even internationally.

The Content For Your Website

The content is something that is often overlooked by many businesses, which will look for a web designer and forget about the content for their new site. Many web designers will be able to offer this as an additional service, or you can hire a professional writer yourself. You can write the copy yourself, but it will have much more of an impact if it is professionally written and optimised for your target audience and market.

These are just a few of the essential factors to consider when commissioning a new website build, and there are more besides. Take your time and shop around and try using a company that is local to you, which can help with communication and ensure that you get precisely what it is that your company needs, the first time around.

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