Trucking companies need websites that stand out while expanding their reach online and effectively helping build their brand. Trucking website design should be used to fulfill goals by making a mobile friendly website that is easy to navigate, provides relevant information, and expands the customer base of a trucking company through online tools like search engine optimization.
The first impression matters and each new visitor to a trucking website is a potential client. Convincing site visitors to do business with a trucking business needs well done web design which should consider everything from a clean layout, to content that communicates the company brand. Without efficient and competitive design, a trucking website will struggle to improve their online presence.
Here are some ways to improve a website for those looking to bring a trucking business online.
Good trucking website design
In order to meet the needs of mobile users, website designs must include elements that increase traffic on the website and lead to more business. Some examples of what to include on a website are a clean and professional design that matches the company brand, quality content relevant to operations that does not slow down loading time, and simple yet intuitive navigation around the site.
For a trucking website, features in the design must include sections to advertise their transportation services and also driver applications and employment. Business is supported because new clients can easily book services through the website which is an essential digital marketing tool, and potential drivers for the company could apply for a job with the company after following the prompts to a section on applying. Therefore, a well-designed website is critical for a growing company that needs to increase the number of drivers for the new clients.
Handheld devices are a popular way to browse the Internet and will most likely be how clients interact with a company website. Mobile usability is a great convenience to the client, which shows that doing business with the trucking company would also be just as easy as using their website and booking their services. However, because there are always upgrades to mobile device technology, maintenance to the site will also be a factor that should not be ignored.
Another way to improve the mobile friendliness of a website is to make it responsive, which means that the layout adapts to the dimensions of the screen on visitors’ devices. A responsive website makes it easier and more convenient to access the site on both desktop computers and mobile devices. The website will be able to cater to a large audience of both mobile and desktop users by being responsive while still including essential parts of the design which direct user activity and puts emphasis on the necessary information.
What does a responsive trucking website need?
A responsive trucking website needs to make sure that their online presence allows them to serve their clients, consistently attract new customers, and remain relevant on active platforms. One way for customers to interact with a responsive website is through a Call to Action (CTA) or buttons and links that direct site visitors to certain perform actions.
Inviting a website visitor to perform actions that will benefit the company is carried out through CTA that are spread around the website together with the content. Having CTA is a way to engage visitors and direct them to the actions they can perform, and when doing trucking website design, CTA can help visitors reach important sections of the website such as application forms for recruiting new drivers or an advertisement of transportation services.
It is important to note that there is a limit to how much info to put into a page, especially with mobile browsing in mind. Page loading speed matters to mobile users, and if the website takes too long to load users are likely to find a different website. But with a speedy loading time, users should have easy access to quality media content that is relevant to their interests and also helpful information like contact details, promotions, and FAQ lists. Supplying this information makes users more likely to return to the page for more content later on and potentially be shared with the social groups of the site visitors.
The Internet has become critical to any online marketing strategy, and having a responsive website that follows good trucking web design is a great tool to employ and deserves to be used to its full potential.