The way consumers use the internet has changed. Most web users no longer go directly to a website; instead, they use a search engine to find things that interest them or solve their problems. And most users are searching through their mobile device rather than on a desktop computer. Al most 80% of traffic to top websites comes through search engines making these a powerful marketing asset necessary for business growth.
As a business and website owner, you cannot count on users to find you through your domain name, business cards or social media profiles. You need to optimize your site so that it can be found through search engines for highly targeted keywords that potential clients are using.
This optimization is known as search engine optimization or SEO and it is a form of digital marketing.
In this article, we will go over why SEO is essential to any website and some SEO tips you can implement to make sure people can find you online.
What is SEO?
SEO is complicated, but a simple definition is enough to get you started.
SEO involves thinking like a user. You want to consider the search terms a potential customer may use that are relevant to your website.
You then want to optimize your site for these specific terms to rank highly in the search pages.
The majority of users click on one of the first three results, so the higher you rank, the more people you will get on your site.
Why Your Website Needs SEO
If you are using your website to build your brand, that is in line with a lot of what you need to be doing to set up SEO.
A brand is stating what your business offers and incorporating what people think of your brand.
SEO has a similar intent: you want to make sure your website clearly states what you offer, and you want people to find you when they are looking for that particular offering.
SEO can do a lot for your website. It can get you much more traffic, and what’s even better, it’s organic traffic. You don’t have to buy ads to get people to your site.
SEO also helps the right people find you. Lots of traffic is great, but ideally, you want the right kind of traffic. You want people who are looking for what you offer because those are the users who become customers.
SEO also encourages you to make your website more informative. If users and search engines see your site as informative and helpful, it will rank higher in the search engines and bring in more customers.
SEO has come a long way since the early days. Google is continuously updating its algorithm to improve user experience. By improving your SEO, you are also improving user experience. As you get your page to rank higher, you are also moving ahead of your competitors.
It is also easy to figure out if your SEO attempts are effective. Google Analytics lets you see what is and isn’t working so that you can make the right adjustments.
How to Improve Your SEO
Just like Google, you need to think about your users for effective marketing. What can you do to give them the best possible experience on your site? Make your site helpful and easy to use.
Choose your keywords and make sure you use them in headings and in your text – but don’t overuse keywords.
Since most users search on their phones, make sure your site is optimized for mobile.
You also need to ensure that your page loads quickly. Google will penalize you if your page speed is slow.
Top SEO Tools
Many free and paid tools can make SEO easier.
Google Keyword Planner and Ubersuggest can help you find keywords to help your site rank.
Tools like SEMrush can help with on-page optimization, while Ahrefs can help with off-page SEO.
By implementing some simple SEO elements, you can get your site ranking in Google and get more users to your site.