The global pandemic has largely affected the real estate industry as its activities have slowed down in most of the areas in the country. There have been fewer buyers and sellers willing to list properties and look at homes because they want to prevent the virus’s spread. Quarantine instructions and travel restrictions have also been established, which is why real estate agents have had a hard time coping with the current changes.
However, house prices are still not dropping despite the decrease in housing demands. As a result, real estate agents have stepped up to adapt to the changes and adjust their strategies into better tactics that can help them progress even in the middle of the pandemic. Here are some effective ways that can help you boost property sales during the pandemic.
Acquaint yourself with virtual tours
Real estate agents might benefit more from 3D virtual tours. Since potential buyers are required to stay at home, looking at the property can be difficult. Fortunately, virtual home tours are possible in this day and age as buyers can now have a way to check and inspect the house themselves. The 2019 Home Buyers and Sellers Generational Report shows that 46% of all buyers have expressed the usefulness of having virtual home tours in the home buying process.
Having virtual tours can be possible by commissioning a professional videographer or photographer to document every corner of the house. In this way, you can gain more potential clients because of your flexible and convenient house touring options. Thanks to technology, there are multiple ways to approach 3D virtual home tours, such as a pre-recorded walk-through video, 360-degree virtual tours, or live video-chat tours.
Make the most out of social media
In today’s generation, social media has become the most effective and powerful outlet to reach people from all over the world. As people are required to social distance, reaching out to customers can be made possible through online means. Social media can help you attract and gain new clients while maintaining the relationships you have with your existing customers.
Your social media account can help keep all of your clients updated with the latest news and updates in the community as well. Despite the current global pandemic, there are still people interested in buying new homes and other properties. Adding more details to seller clients’ listings on your Instagram or blog can provide clients with a more detailed and in-depth representation of the properties’ features. Furthermore, well-written captions can easily catch new potential clients’ attention.
Having your clients subscribed to your page can allow you to interact with them more and provide activities and events that can increase customer satisfaction and loyalty. Clients will highly appreciate extra content. For example, you can give real estate shopping tips and guides or promote a trusted mortgage company to your audience. Don’t forget to include your current contact details so clients can reach you whenever they have concerns and queries. Through social media, you can respond to them right away and more efficiently.
Optimize every marketing option you can use
Other than social media, different forms of media for marketing can be a big help as well. Identifying your target audience and finding out which platforms they use the most should be considered. Consistently putting out content that will successfully reach your audience can give you more leverage as a real estate student. Examples of these marketing strategies are starting podcasts, optimizing a LinkedIn profile, television advertisements, and promotional newspaper ads.
Additionally, upgrading your real estate website using search engine optimization (SEO) and user-friendly mobile sites can allow your services to reach a wider audience. Through SEO, you can increase the visibility of your listings in search engines, which can ultimately bring in more opportunities and interested clients who may want to purchase properties. Most realtors will add high-traffic keywords to their content to gain more attention from users online.
Email campaigns can also be a great way to communicate with your clients. Automating email campaigns will help you funnel potential clients down the sales pipeline. You can easily do this through email automation software tools that can send emails regarding new property listings to your clients who may not be active on social media.
To conclude, digital marketing is crucial, especially in a time like this. To continue getting leads and potential clients, the strategies mentioned above will be of great help. Real estate agents should improve their online presence now that most buyers will prefer to find properties online. Figuring out new strategies that can cater to the circumstances today can let you upgrade and maintain your real estate business even after the pandemic is over.
