When it comes to website design, making sure that your site is accessible to everyone is critical. This means ensuring that all users, regardless of ability or disability, can access the content and functionality of your site. While there are a number of ways to make your website more accessible, using an accessibility overlay tool is one of the best methods available. Here are eight benefits of using an accessibility overlay tool on your website:
1) Increase Traffic
By improving the accessibility of your website, you allow users to access information that they otherwise could not. This will increase the amount of exposure your site gets online and help drive more traffic to your site as a result.
2) Improve Search Engine Rankings
Making sure your content is accessible to everyone can also improve your search engine rankings. While many users with disabilities typically rely on screen readers, when your site is more accessible to everyone – including these tools – it will make it easier for search engines like Google and Bing to crawl and index your website. This can lead to greater exposure in the SERPs (search engine results pages), which will help drive traffic.
3) Improve Ranking For Keywords
As mentioned above, making your content more accessible to everyone will help improve your search engine rankings. This can lead to improved rankings for certain keywords as well. If you rank well for a specific keyword and have the term “accessible website” in it (for example), having that keyword term in your meta description, header tags, and overall site structure can positively affect your ranking on Google and Bing.
4) Save Money On Marketing And Promotion
While SEO is about much more than simply optimizing elements like title tags and meta descriptions, these items play a critical role in organic search traffic. By boosting your site’s accessibility, you can save money on marketing and promotion efforts. You can also save money on PPC campaigns by targeting keywords with ad copy that includes “accessible website” (or other relevant terms).
5) Increase Conversion Rates
For websites of all sizes, conversion rate optimization is critical. In addition, by improving the accessibility of your site, you can help ensure that every user visiting your site will be able to easily find what they are looking for and complete the intended goal (whether it’s making a purchase, sharing information, etc.).
6) Better User Experience For All Site Visitors
Improving the experience for all users is a major focus area in today’s digital world. This benefits everyone from webmasters and businesses to designers and end-users. Making sure your content is accessible to everyone will improve the site’s overall user experience.
7) Improve Visitor Retention
By making your website more accessible, visitors that would normally not be able to access it will finally have the opportunity to. This increased exposure can improve retention rates since you’re providing a better experience for everyone involved.
8) Increase Engagement And Interaction Opportunities
When you make your content more accessible, you’ll also provide opportunities for users to interact with your site in new ways. Whether sharing links on social media or commenting on posts, having a greater level of accessibility allows users to engage and interact with your site in new and exciting ways.